CRM & Consumer Journey Lead (DTC)
Core
Design, implement, and optimize personalized consumer journeys across Salesforce Marketing Cloud and CDP to improve acquisition, engagement, retention, and conversion for PepsiCo's DTC platforms.
Role type
Senior CRM & Consumer Journey Lead
Builds
Lifecycle journeys, multi-channel orchestration, and personalized consumer experiences
Domain
Direct-to-Consumer (DTC) / Marketing Technology
Required skills
Salesforce Marketing Cloud, CDP, Lifecycle Marketing, Marketing Automation, A/B Testing, Multi-channel Orchestration, Audience Segmentation, Journey Analytics
Preferred skills
MBA, Consumer Engagement Strategy
Technologies
Salesforce Marketing Cloud, CDP, Web Analytics, Email, Push, SMS, WhatsApp
Responsibilities
Design and implement lifecycle journeys; Execute and monitor email campaigns; Define consumer segments and validate CDP segmentation; Design and execute A/B and multivariate tests; Monitor journey KPIs and build performance dashboards; Partner with Product and UX teams to improve consumer experience.
Seniority
Senior, hands-on IC
