Demand Acceleration Lead (AD)
Core
Lead the Perfect Store and Digitalization agenda for PepsiCo China Beverage, translating shopper insights into scalable commercial strategies and execution programs.
Role type
Senior strategic lead (FMCG sales & digitalization)
Builds
Scalable commercial strategies, Perfect Store execution programs, and digital business use cases for PEP and bottler teams
Domain
FMCG, Beverage, China Market, Retail Channels
Deliverable
product features
Required skills
Strategic planning, Sales strategy, Shopper marketing, Trade marketing, GTM, Channel development, S&T digitalization, Data analytics, Storytelling, Project leadership, Team coaching
Preferred skills
GIS big data solutions, Change management, Cross-functional collaboration
Technologies
GIS, Big data, Digital tools, Dashboards
Responsibilities
Lead strategic planning and business reviews (3Y JBP, T15, AOP, OCP, QBR) for PS/Dx; Design and iterate digitalization roadmap; Translate market opportunities into practical commercial programs (MSL, PiCOS, assortment, cooler, display, POSM); Empower bottlers to improve Perfect Store standards; Establish closed-loop tracking mechanisms for execution quality; Drive commercial digitalization agenda with GIS and digital tools; Support capability building programs for PEP and bottlers.
Seniority
Senior, hands-on IC with strategic leadership