Especialista de CATMAN y Tienda Perfecta
Core
Lead Category Management and Perfect Store strategies to optimize portfolio execution, visibility, and availability at the point of sale across all channels.
Role type
Senior Category Management and Trade Marketing Manager
Builds
Category strategies, planograms, and shopper marketing activations for consumer packaged goods
Domain
FMCG / Retail
Deliverable
product features
Required skills
Category management, planogram design, portfolio analysis, shopper marketing, revenue management, market data analysis, client relationship management, trade marketing
Preferred skills
Channel segmentation, POP material management, field coaching, sales team collaboration
Technologies
Nielsen data, specialized portfolio/CATMAN software, Office tools
Responsibilities
Develop and implement planograms and brand portfolio analysis; Collaborate on revenue management strategies and sales behavior analysis; Analyze market data to propose growth plans; Manage rack management and POP material execution; Lead shopper marketing and merchandising activations; Conduct field coaching and support sales teams in store execution.
Seniority
Senior, hands-on IC