Growth Lead, New Brand, Germany
Core
Building the growth function from scratch for a new brand in Germany, focusing on paid social and search to drive patient acquisition for a weight-management program.
Role type
Senior Growth Lead (DTC/Subscription)
Builds
Patient acquisition and brand launch for a digital healthcare weight-management program
Domain
Digital Healthcare / Weight Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid social (Meta) expertise, Paid search expertise, Forecasting (CAC, spend, volume), Creative testing strategy, Data-driven decision making, Team building
Preferred skills
Experience in high-growth startups/scale-ups, Performance creative understanding, Landing page iteration, Experimentation
Technologies
Meta Ads, Google Ads, Ad platforms
Responsibilities
Own channel strategy (paid social and search), Own forecasting (spend, CAC, patient volume), Decide creative testing agenda, Lead weekly performance read-outs to senior leadership, Hire growth manager once brand scales
Seniority
Senior, hands-on IC