Paid Search Lead
Core
Lead and own Google Ads growth strategy for a digital health brand in Canada, scaling performance across Search, Performance Max, Shopping, Display, YouTube, and Gmail.
Role type
Senior Paid Search Lead (Google Ads)
Builds
Digital health patient acquisition campaigns
Domain
Digital Health / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads expertise, Performance Max, landing page A/B testing, data analysis, competitor analysis, budget allocation, cross-functional collaboration
Preferred skills
Regulated industry experience, Canadian market knowledge, first-party data optimization, multi-market scaling
Technologies
Google Ads, Google Analytics, Search Console, Looker Studio
Responsibilities
Own Canada Google Search growth strategy, monitor platform changes and compliance, lead A/B and multivariate landing page testing, analyze competitors and market trends, monitor and report performance metrics, collaborate with Allocation & Performance Managers, champion a culture of testing and optimization
Seniority
Senior, hands-on IC