Growth Lead
Core
Own end-to-end new-patient acquisition for a specific health category (e.g., weight loss, hair loss) to drive net new revenue at target CAC.
Role type
Senior Growth Lead (Performance Marketing)
Builds
Patient acquisition campaigns and funnels for digital healthcare products
Domain
Digital Health / D2C / Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid Social, Paid Search (SEM), Creative direction, Funnel optimization, Data analysis (CAC, LTV:CAC, cohort analysis), Experimentation design, Budget management
Preferred skills
Health-tech experience, Creative production oversight, New market/category launch, CRO experimentation
Technologies
Paid search platforms, Paid social platforms, CRM systems, Analytics tools, Landing page builders
Responsibilities
Set acquisition strategy and channel mix, Direct creative pod for ad concepts and hooks, Own landing page to order conversion experiments, Manage acquisition budget and forecast spend, Run continuous experiment roadmap across creative and channels, Partner with analytics on attribution and bidding, Collaborate with retention to ensure patient quality
Seniority
Senior, hands-on IC
