Growth and CRM Analyst
Core
Build and optimize the CRM machine to activate, engage, retain, and win back e-commerce and DTC brand advertisers via multi-channel outreach and data logic.
Role type
Growth and CRM Analyst (Individual Contributor)
Builds
CRM workflows, segmentation logic, triggers, and multi-channel outreach campaigns
Domain
AdTech / B2B SaaS / E-commerce
Required skills
SQL, HubSpot, Salesforce, PostHog, AI tools (Claude, Cursor), segmentation logic, trigger design, suppression rules, multi-channel outreach strategy
Preferred skills
Outbound/enrichment tooling (Clay, Apollo), email deliverability management, big data tooling (Superset, Trino), B2B SaaS/AdTech background
Technologies
HubSpot, Salesforce, SQL, PostHog, Claude, Cursor, Clay, Apollo, Superset, Trino
Responsibilities
Drive activation and onboarding of new advertisers into live campaigns; Optimize engagement and performance of advertiser campaigns; Execute retention and win-back strategies for paused advertisers; Manage outbound outreach via email, SMS, LinkedIn, and direct mail; Design and maintain data logic layers including segmentation, triggers, and suppression rules; Build and iterate on CRM workflows to improve revenue and efficiency
Seniority
Mid-level, hands-on IC