Sr Specialist, Marketing Integration, Content & Brand (18 month contract)
Core
Execute marketing, brand, and communications activities to support Gore Mutual's transition to the Beneva brand, including onboarding, launch, and digital brand transition milestones.
Role type
Senior Specialist, Marketing Integration & Brand
Builds
Marketing assets, communications plans, and brand activation activities for the Beneva brand transition
Domain
Insurance industry, brand integration, change management
Deliverable
product features
Required skills
Brand management, change management, strategic communications, project management, content strategy, stakeholder engagement, digital marketing, B2B marketing
Preferred skills
Insurance industry knowledge, broker distribution channel experience, bilingualism (English/French)
Technologies
Websites, social media, email, marketing automation platforms
Responsibilities
Lead business and brand transition initiatives; Partner with cross-functional teams to deliver projects and communications; Drive stakeholder engagement and change management activities; Prepare project updates and leadership presentations; Support launch planning and go-live activities; Develop and execute customer, broker, and employee communications; Coordinate digital brand transition activities; Execute integrated marketing and communications plans
Seniority
Senior, hands-on IC