Head of Marketing - Bolingbrook, IL
Core
Build, optimize, and lead a scalable engine for creating demand and qualified pipeline for industrial automation manufacturers.
Role type
Head of Marketing (B2B SaaS/Industrial Automation)
Builds
Qualified sales pipeline, brand awareness, and GTM systems for robotics-as-a-service platform
Domain
Industrial Automation / Robotics-as-a-Service
Required skills
B2B marketing strategy, demand generation, sales development leadership, GTM engineering, data-driven decision making, team building, ABM, content strategy, marketing technology management
Preferred skills
Experience in manufacturing sector, robotics, or industrial automation
Technologies
CRM, outbound platforms, data enrichment tools, marketing automation, AI/automation tools
Responsibilities
Own brand positioning, messaging, and content strategy; lead demand generation and pipeline creation; manage Sales Development function; build GTM innovation capability using AI and data; define funnel metrics and reporting; establish operating cadence and accountability
Seniority
Senior, hands-on IC leader