Director of Marketing & Strategy
Core
Lead marketing and demand generation strategy, oversee growth development, and identify new growth engines for a parking and mobility technology provider.
Role type
Director of Marketing & Strategy (Growth & Strategy)
Builds
Marketing campaigns, demand generation pipelines, and strategic growth initiatives for parking and mobility solutions.
Domain
B2B SaaS / Mobility Technology
Required skills
Marketing strategy, demand generation, team leadership, market research, budget management, data analysis, strategic planning, M&A due diligence, growth hacking, cross-functional collaboration
Preferred skills
MBA, SaaS/Tech industry experience, ABM expertise, SEO/SEM proficiency
Technologies
Marketing automation tools, CRM systems, analytics platforms
Responsibilities
Develop and execute comprehensive marketing strategies; oversee creation and implementation of multi-channel campaigns; lead and mentor marketing teams; conduct market research and trend analysis; collaborate with sales and product teams; manage marketing budget; monitor campaign performance; develop organic and inorganic growth strategies; scout acquisition targets and lead due diligence; act as a trusted advisor to leadership on long-term strategic plans.
Seniority
Director, strategic leadership & execution