Senior Performance Marketing Manager
Core
Own paid media (brand & performance) end-to-end strategy, execution, and performance across critical acquisition channels to drive scalable customer acquisition for a global digital healthcare company.
Role type
Senior Performance Marketing Manager (Growth)
Builds
Paid media campaigns and growth engine for Juniper (weight-management program) and Eucalyptus digital healthcare clinics
Domain
Digital Health / Consumer Healthcare / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy (Meta, Google, YouTube, TikTok), creative-performance loop management, test-and-learn framework design, performance analytics & attribution modeling, budget allocation, cross-functional collaboration, AI tool utilization, business outcome translation (CAC, LTV, ROI)
Preferred skills
D2C/subscription business background, incrementality testing, media mix modelling, TikTok/YouTube scale experience
Technologies
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, AI analytics tools
Responsibilities
Define and execute channel strategy across Meta, Google, YouTube, TikTok; partner with creative teams to ideate and iterate ad concepts; build and run structured experiments on audiences, creative, and bidding; translate campaign data into actionable recommendations; champion measurement excellence via attribution and incrementality testing; influence cross-functional growth strategy; manage paid accounts including pixel implementation and campaign optimization
Seniority
Senior, hands-on IC
