Brand Licensing Director, Asia
Core
Develop and execute licensing and merchandising strategies to expand PepsiCo's brand presence and revenue across the Asia region through partnerships and product launches.
Role type
Senior Director, Brand Licensing & Merchandising
Builds
Licensed product lines and brand partnerships across Asia
Domain
Consumer Packaged Goods (CPG) / Brand Licensing
Deliverable
product features
Required skills
Licensing strategy, business development, partner management, retailer relations, market trend analysis, negotiation, financial planning
Preferred skills
Mandarin language, experience managing licensing agents, experience in Health & Beauty/Softlines/Food & Beverage/Hardlines
Technologies
N/A
Responsibilities
Develop long-term and short-term licensing strategies, identify and negotiate licensing partners, manage agent relationships and licensee compliance, cultivate retailer relationships, analyze market trends to optimize strategies
Seniority
Director, strategic leadership