Marketing Operations Specialist
Core
Execute and optimize B2B marketing and demand generation programs through marketing automation, campaign management, CRM operations, and digital asset management.
Role type
Marketing Operations Specialist
Builds
B2B marketing campaigns, automated workflows, and demand generation programs
Domain
B2B Technology Services / Marketing Operations
Required skills
Marketing automation platform management, CRM data management, campaign execution, website CMS operations, lead management, data analysis, HTML/CSS troubleshooting, AI tool usage
Preferred skills
B2B/IT services experience, lead scoring, segmentation, campaign attribution, ABM, LinkedIn audience research
Technologies
ClickDimensions, Microsoft Dynamics 365, ChatGPT, Claude
Responsibilities
Build, configure, test, and launch marketing campaigns; manage email, forms, landing pages, and automated workflows; manage marketing leads and contacts in CRM; create and update website pages using CMS templates; maintain campaign trackers and prepare performance reports; research LinkedIn profiles to identify target audience members.
Seniority
Mid-level, hands-on IC
