Marketing Operations Manager
Core
Hands-on technical owner of the marketing technology stack, ensuring reliable campaign execution, data integrity, and system integration for B2B SaaS marketing operations.
Role type
Senior Marketing Operations Manager (Technical Owner)
Builds
Marketing automation workflows, lead lifecycle programs, and integrated data pipelines for demand generation.
Domain
B2B SaaS Marketing Technology (via careerplan.io/jobs/46300fde-dc5d-4394-8708-2098e8f872bb-marketing-operations-manager-at-optro)
Required skills
Marketo (Adobe Marketo Engage) expertise, Salesforce data model fluency, lead lifecycle and scoring architecture, email operations and deliverability, integration troubleshooting, data hygiene and normalization, UTM tracking and attribution, agency management, AI automation implementation.
Preferred skills
GDPR/CCPA familiarity, webinar/ABM platform experience (6sense, Clearbit, ZoomInfo), modular email build platforms (Knak, Stensul).
Technologies
Marketo Engage, Salesforce, 6sense, Clearbit, ZoomInfo, Clay, Rainfocus, Knak, Stensul
Responsibilities
Configure, maintain, and optimize the Marketing Automation Platform and surrounding tools; govern lead lifecycle and scoring models; troubleshoot integrations and sync failures; manage email channel operations including segmentation and deliverability; maintain tracking, attribution, and data integrity standards; set technical standards and documentation for the function; partner with Demand Gen, Events, and Sales; direct external execution agencies; drive AI-powered automation for scoring and tasks.
Seniority
Senior, hands-on IC
