Senior App Store Optimization (ASO) Manager
Core
Own ASO strategy and execution across Hunt, Offroad, Backcountry, and Angling verticals to improve app discovery and conversion.
Role type
Senior App Store Optimization Manager
Builds
Organic app growth and visibility for outdoor recreation apps
Domain
Mobile growth marketing / App Store Optimization
Required skills
ASO strategy, keyword optimization, metadata management, A/B testing, data analysis, cross-functional leadership, platform relationship management, AI tool adoption
Preferred skills
B2C subscription experience, outdoor industry knowledge, portfolio scaling, AEO expertise
Technologies
App Store Connect, Google Play Console, AI automation tools, analytics platforms
Responsibilities
Define and evolve ASO roadmap, conduct keyword and creative optimization, manage experimentation lifecycle, monitor performance metrics, partner with Product and Marketing, liaise with Apple and Google Play
Seniority
Senior, hands-on IC
