Email Marketing Manager
Core
Lead execution of email programs across the full lifecycle, from brand nurture to 1:1 sales-style outreach, driving MQL conversion and engagement.
Role type
Senior IC Email Marketing Manager
Builds
Email nurture flows, lifecycle programs, behavioral triggers, and sales engagement sequences for Gong's revenue teams.
Domain
B2B SaaS / Revenue Intelligence
Required skills
B2B SaaS email marketing, lifecycle marketing, sales-style 1:1 outreach, Marketo, Gong Engage/Outreach/Salesloft, AI for copy generation, A/B and multivariate testing, email deliverability fundamentals, GTM strategy (ICP, personas, buying stages), editorial instincts, data analysis
Preferred skills
Experience coordinating marketing email with SDR outreach, technical automation partnership
Technologies
Marketo, Gong Engage, Outreach, Salesloft, Salesforce, AI tools
Responsibilities
Lead and execute email programs across the full lifecycle; Write, edit, and optimize email copy for nurture, lifecycle, and sales sequences; Support automated sales MQL follow-up and build personalization frameworks; Maintain a library of email frameworks and messaging components; Execute structured testing programs and optimize based on KPIs; Partner with GTM Automation to translate strategy into messaging; Manage email engagement quality and deliverability; Use AI tools to generate variants and accelerate iteration; Collaborate with Demand Gen, Content, and Product Marketing; Uphold QA standards and copy review processes
Seniority
Senior, hands-on IC