Campaign Strategy Analyst
Core
Develop campaign strategy briefs, customer engagement surveys, and creative strategies to optimize multi-touch customer journeys for US federal government clients.
Role type
Campaign Strategy Analyst
Builds
Ad hoc and triggered marketing campaigns, personalization strategies, and automated multi-touch journeys
Domain
US Federal Government / Digital Marketing
Deliverable
product features
Required skills
Campaign planning, Customer segmentation, Personalization, A/B testing, Data interpretation, KPI definition
Preferred skills
Loyalty marketing, Creative strategy development, Cross-functional collaboration
Technologies
Email marketing platforms, Phone script automation tools, Analytics platforms
Responsibilities
Support development of campaign strategy briefs based on research and client priorities, Develop customer engagement surveys to map customer journeys, Help implement creative strategies for customer engagement, Manage quality control of creative assets and client presentations, Support establishment of KPIs and A/B testing approaches for campaigns, Track and incorporate testing insights into future campaign briefs, Generate monthly campaign reports and weekly client-facing status reports