Industry Marketing Manager - Infrastructure
Core
Develop and execute strategic marketing campaigns to increase revenue, develop new markets, and build community within the infrastructure market.
Role type
Industry Marketing Manager
Builds
Marketing campaigns, content assets, events, and community engagement for Esri's infrastructure solutions
Domain
GIS technology and infrastructure industries
Deliverable
product features
Required skills
Campaign planning, content creation, event management, project management, analytics and reporting, customer and distributor engagement, partner and influencer collaboration, community building
Preferred skills
GIS software proficiency, advanced writing and editing, knowledge of state and local government structures
Technologies
Marketing automation tools, email campaign platforms, advertising platforms, web content management systems
Responsibilities
Develop and execute integrated marketing campaigns; create campaign assets including messaging, print collateral, and digital content; contribute to third-party and Esri-hosted events; manage multiple deadlines and priorities; track campaign performance and engagement; utilize marketing processes and technology to manage activities and publish customer stories; build relationships with customers, distributors, and partners; foster a vibrant user community through marketing activities