Senior Lifecycle Marketing Strategist (Customer.io / Braze / Iterable)
Core
Own client engagements end-to-end for product-led SaaS companies, defining lifecycle strategy, auditing programs, and directing execution.
Role type
Senior Lifecycle Marketing Strategist (Agency/Consulting)
Builds
Lifecycle campaigns, journey architectures, and data-driven activation flows for SaaS clients
Domain
B2B SaaS, Lifecycle Marketing, Product-Led Growth
Deliverable
product features
Required skills
Lifecycle marketing strategy, Customer.io/Braze/Iterable architecture, Product analytics (Amplitude/Mixpanel/PostHog), SQL literacy, Journey architecture, Client relationship management, Project management
Preferred skills
Reverse ETL/CDP experience, Warehouse modeling (dbt), Migration experience, PLG expertise, Agency background
Technologies
Customer.io, Braze, Iterable, Amplitude, Mixpanel, PostHog, Hightouch, Segment, HubSpot, SQL, Liquid
Responsibilities
Audit current lifecycle programs and map gaps, Design multi-branch journey architectures and triggers, Analyze product funnels and cohorts to identify activation signals, Manage client relationships and roadmap reviews, Direct lifecycle marketing manager and review builds, Scope data requirements for engineering teams
Seniority
Senior, hands-on IC