Assistant Brand Manager - Lay's
Core
Develop consumer-led brand and digital strategies for Lay's Core & Stax, focusing on portfolio growth and engaging communication through data-driven insights.
Role type
Assistant Brand Manager (FMCG)
Builds
Brand strategies, innovation concepts, and communication campaigns for snack products
Domain
Fast-Moving Consumer Goods (FMCG) / Snack Industry
Deliverable
product features
Required skills
Brand strategy, Digital marketing, Project management, Consumer insights, Cross-functional collaboration, Budget management
Preferred skills
Innovation development, Performance marketing, Analytical thinking, Adaptability
Technologies
Digital marketing tools, Data analytics platforms
Responsibilities
Build understanding of Thai snack consumers and health-conscious behaviors; Develop innovation concepts and communication campaigns; Collaborate with cross-functional teams and external partners; Define success metrics and conduct post-launch evaluations; Support building a pipeline of refresh projects; Monitor and control A&M spending.
Seniority
Mid-level, hands-on IC