Campaign Manager, Audience Development and Insights
Core
Lead end-to-end management of branded content distribution campaigns across The New York Times' on-site and off-site channels, developing audience strategies and driving campaign optimisation and measurement.
Role type
Senior client-facing campaign manager (audience development & insights)
Builds
Branded content distribution campaigns for global brands and agencies
Domain
Media & Advertising (Branded Content, Audience Strategy, Measurement)
Deliverable
client delivery
Required skills
Campaign management, Data analysis and storytelling, Stakeholder management, Multi-project management, Audience research, Emerging measurement tools evaluation
Preferred skills
Media tools and audience measurement tools (MRI, Ipsos, GWI, SimilarWeb, Google Analytics), Social media advertising platforms, Brand lift studies, Attention-based methodologies
Technologies
Google Ads Manager, Pressboard, Facebook, Instagram, Youtube, Tiktok, MRI, Ipsos Affluent Survey, GWI, SimilarWeb, Google Analytics
Responsibilities
Schedule, manage and optimise distribution campaigns across on-site native placements, social media channels and third-party networks; Develop weekly and end-of-campaign performance reports translating metrics into actionable insights; Advise editorial, production and design teams on branded content best practices and distribution strategies; Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights; Research audience behaviour, advertising trends and competitive landscape to inform strategy; Evaluate emerging measurement tools and vendor partnerships to expand capabilities; Collaborate with internal teams and external partners to test and scale new measurement frameworks.
Seniority
Senior, hands-on IC with client-facing responsibilities