CareerPlan

Business Development Executive

Reading, United KingdomFull-time2026-08-25 → 2026-10-18

Core

Field-based new business development role focused on acquiring new customers and driving distribution for Pipers crisps in the out-of-home channel.

Role type

Business Development Executive (Field Sales)

Builds

New customer base and product sales for Pipers brands

Domain

Food & Beverage / Out-of-home retail

Required skills

Prospecting, negotiation, commercial agreement development, CRM usage, time management, competitor analysis, trade show attendance, cold calling, stakeholder collaboration

Preferred skills

Strategic thinking, result-driven mindset, ability to work independently, strong influencing skills, commercial acumen

Technologies

Word, Excel, PowerPoint, CRM, NAV

Responsibilities

Identify, prospect, and convert independent and group prospects into customers; negotiate and agree commercial trading agreements; visit targets to introduce the Direct Delivery model; monitor and communicate competitor and wholesale activity; attend customer trade shows; implement new marketing initiatives and provide feedback.

Seniority

Individual Contributor