Marketing Operations Specialist
Core
Manage the flow of leads from first touch to sales representatives and build the data foundation for marketing attribution reporting.
Role type
Marketing Operations Specialist (AI & Data)
Builds
AI workflows for marketing operations, Salesforce campaigns, and clean lead data pipelines
Domain
B2B SaaS, Marketing Technology
Deliverable
production ML models
Required skills
Salesforce administration, HubSpot, lead management, data cleaning and deduplication, UTM tracking, AI workflow automation (Claude), documentation
Preferred skills
Cvent, Clay, Google Analytics 4, Power BI
Responsibilities
Build and maintain AI skills for recurring marketing tasks; manage Salesforce campaign setup and hierarchy; process and clean list uploads from events and purchased sources; distribute leads to SDRs/MDRs based on rules; maintain attribution standards and pipeline reports; audit data quality across systems.
Seniority
Mid-level (2-4 years experience)