Performance Marketing Manager
Core
Develop, manage, and execute strategic performance marketing campaigns across a diverse portfolio of clients, translating business goals into impactful media outcomes.
Role type
Senior IC performance marketing manager (team lead)
Builds
Performance marketing campaigns across SEM, social media, display, content discovery, and mobile channels
Domain
Digital marketing / Performance advertising
Required skills
SEM strategy, social media advertising, multi-touch attribution, A/B testing, client servicing, team leadership, data analytics, KPI management
Preferred skills
Emerging platform exploration, brand planning, QBR leadership
Technologies
Google Ads, Google Analytics, Facebook Ads Manager, Google Tag Manager, Shopee Ads, Lazada Ads
Responsibilities
Define and lead performance marketing strategies across key channels; Set and manage acquisition and growth KPIs; Champion multi-touch attribution models; Oversee the performance marketing team; Act as day-to-day performance marketing lead for clients; Drive test-and-learn initiatives including A/B and multivariate testing
Seniority
Senior, hands-on IC with team leadership