Performance Marketer
Core
Own and scale paid acquisition for D2C brands by managing Meta and Google Ads to drive profitable revenue growth.
Role type
Senior Performance Marketer (Paid Acquisition)
Builds
High-performing paid acquisition engine for D2C brands
Domain
D2C / E-commerce
Required skills
Meta Ads management, Google Ads management, D2C funnel strategy, ROAS optimization, CAC reduction, creative testing, data analysis, budget management, landing page optimization
Preferred skills
Shopify, GA4, Google Tag Manager, Meta Pixel/CAPI, premium/lifestyle/automotive/fashion/home category experience, founder collaboration
Technologies
Meta Ads, Google Ads, Shopify, GA4, Google Tag Manager, Meta Pixel, Meta CAPI
Responsibilities
Develop and execute paid acquisition strategies, plan and manage campaign structures, test and optimize audiences and creatives, monitor key metrics, scale winning campaigns, build performance dashboards, collaborate with CRO teams
Seniority
Senior, hands-on IC