Creative Strategist
Core
Own creative strategy for paid social advertising for a new consumer social app, bridging storytelling and performance data to drive user growth.
Role type
Senior IC creative strategist (paid social)
Builds
Authentic, platform-native ad content and a scalable creative testing framework for a new consumer app
Domain
Consumer social media / Paid social advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social creative strategy, creator recruitment and management, scriptwriting, video direction, data analysis (CVR, CPA, ROAS), creative testing framework design
Preferred skills
AI tool proficiency (Claude Code, Cursor), consumer app or DTC brand background
Technologies
Meta Ads, TikTok, Google Ads, Claude Code, Cursor
Responsibilities
Identify and manage relationships with top creators; brief creators for authentic content; develop creative concepts and write scripts; run structured creative testing frameworks; analyze performance data to inform next creative rounds; partner with performance marketing managers.
Seniority
Mid-Senior, hands-on IC
