Event Marketing Manager
Core
Operational and creative engine for Boulevard's in-person presence, managing trade shows, conferences, and field marketing activations to drive business impact.
Role type
Individual contributor event marketing manager
Builds
In-person event experiences, booth activations, and field marketing campaigns for appointment-based self-care businesses
Domain
B2B SaaS / Beauty and Wellness / Self-care industry
Deliverable
product features
Required skills
Event logistics management, budget management, vendor coordination, pre- and post-event campaign execution, data tracking and ROI reporting, project management (Asana), CRM usage (Salesforce), industry trend analysis
Preferred skills
AI tool adoption, creative ideation for experiential moments, relationship building with organizers and vendors
Technologies
Asana, Salesforce
Responsibilities
Manage end-to-end planning and logistics for trade shows and field marketing events; Execute on-site operations including setup, staffing, and troubleshooting; Ideate and produce at-event activations to drive engagement; Project-manage pre- and post-event marketing campaigns; Track and report on event performance, leads, and ROI; Manage event budgets, contracts, and collateral inventory.
Seniority
Mid-level, hands-on IC
