Integrated Marketing Campaign Manager
Core
Own strategy and hands-on execution of full-funnel, multi-channel B2B campaigns to drive qualified pipeline and revenue for a predictive maintenance SaaS.
Role type
B2B Integrated Campaign Manager (Demand Generation)
Builds
Multi-channel campaigns (email, paid media, web, events) and marketing automation workflows in HubSpot
Domain
B2B SaaS / Predictive Maintenance / Manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing, demand generation, integrated campaign strategy, HubSpot (MAP), pipeline generation, SaaS funnel metrics, Salesforce CRM alignment, cross-functional leadership, performance optimization (A/B testing), data compliance (CAN-SPAM, GDPR)
Preferred skills
None stated
Technologies
HubSpot, Salesforce
Responsibilities
Develop and execute integrated, multi-channel campaigns; Build, test, and deploy campaign assets (emails, landing pages, workflows); Partner with Lifecycle Marketing for segmentation and targeting; Define KPIs and monitor performance; Collaborate with product marketing, content, design, and sales; Ensure data compliance and clean attribution tracking
Seniority
Mid-Senior (4–7+ years experience)