Key Account Manager
Core
Manage strategic FMCG customers, driving top-line growth through commercial planning, sales analysis, and in-store execution.
Role type
Key Account Manager
Builds
Annual commercial and promotional plans, sales performance reports, and customer growth strategies
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Sales management, commercial planning, sales performance analysis, KPI tracking, proposal preparation, customer negotiation, cross-functional collaboration, campaign implementation
Preferred skills
Advanced Excel proficiency, strong commercial mindset, results-driven approach, high curiosity, ownership, commitment
Technologies
Excel
Responsibilities
Support day-to-day management of key accounts within the channel; Contribute to the development and execution of annual commercial and promotional plans; Analyze sales performance, margins, market share and promotional effectiveness; Track KPIs and proactively identify growth opportunities; Prepare commercial proposals, customer presentations and performance reviews; Work closely with Trade Marketing and Field Sales teams to ensure flawless in-store execution; Support and gradually lead customer negotiations in line with company strategy; Ensure correct implementation of agreed campaigns and in-store activations