Performance Marketing Manager
Core
Own and optimize paid advertising campaigns (Meta Ads and Google Ads) for small and mid-sized businesses to generate leads and grow revenue.
Role type
Performance Marketing Specialist (hands-on IC)
Builds
Lead generation campaigns for non-digital-native businesses
Domain
B2B / B2C performance marketing
Required skills
Meta Ads, Google Ads, campaign setup and launch, budget management, audience targeting, bidding strategies, data analysis, creative experimentation, client communication
Preferred skills
Lead generation experience, creative strategy, agency background, multi-account management
Technologies
Meta Ads, Google Ads
Responsibilities
Own customer campaigns end-to-end from setup to optimization; Develop campaign strategies based on customer business objectives; Monitor performance and implement optimizations for CPL, CPA, and conversion rates; Execute experiments on creatives, messaging, and targeting; Communicate directly with customers to explain performance and align on plans; Proactively identify issues and opportunities to improve outcomes.