Senior Product Marketing Manager - APAC
Core
Translate global product marketing strategy into regional impact for Civica's software solutions serving critical public services across APAC.
Role type
Senior Product Marketing Manager (Regional)
Builds
Regional go-to-market plans, value propositions, sales narratives, and customer advocacy programs for GovTech software.
Domain
GovTech / Public Sector / B2B SaaS
Deliverable
product features
Required skills
Product marketing, proposition marketing, go-to-market strategy, regional market execution, customer value proposition development, sales enablement content creation, stakeholder influence, market and competitor analysis, customer advocacy program management.
Preferred skills
APAC regional experience, multi-market environment experience.
Responsibilities
Lead activation of value propositions and regionalize messaging; create sales enablement assets; partner with Sales, Customer Success, and Product teams; influence regional growth initiatives; develop customer advocacy programs.
Seniority
Senior, hands-on IC