Senior Marketing Manager, APAC
Core
Drive sales growth across Asia Pacific by building and executing a regional marketing strategy spanning online and offline tactics to generate pipeline and revenue for Fireblocks' digital asset infrastructure.
Role type
Senior B2B marketing manager (regional growth)
Builds
Regional go-to-market strategy, field marketing programs, virtual and in-person events, channel campaigns
Domain
Fintech / Digital Assets / Cyber Security
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, channel and funnel marketing, field marketing execution, event management, ROI analysis, stakeholder partnership, regional market expertise, campaign budget ownership, CRM and analytics proficiency
Preferred skills
Crypto/blockchain industry experience, financial services background
Technologies
HubSpot, Salesforce, Google Analytics, Google Ads, email marketing platforms
Responsibilities
Plan and execute field marketing programs to generate pipeline; Partner with stakeholders to implement go-to-market strategy; Lead strategy and execution of custom virtual and in-person events; Report on marketing activity and ROI; Build deep expertise in regional regulations and key players; Translate sales priorities into effective marketing programs; Build relationships with customers and partners to surface new opportunities
Seniority
Senior, hands-on IC