Retention Marketing Manager
Core
Own BRUNT's lifecycle marketing program across owned channels (SMS and Email), building flows and segmentation logic to move customers from acquisition through first purchase, repeat purchase, and long-term loyalty.
Role type
Senior lifecycle/retention marketing manager (D2C)
Builds
Multi-step, conditional customer journeys and automated flows for D2C revenue and customer lifetime value (LTV)
Domain
D2C workwear and footwear
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Email/SMS flow architecture, Customer segmentation (RFM, behavioral, transactional), A/B testing, Data analysis (Excel, SQL), HTML/CSS/Liquid templating, Cross-functional collaboration
Preferred skills
Google Analytics, Looker, Shopify integrations
Responsibilities
Architect and build SMS/Email flows in Klaviyo & Postscript; Manage campaign calendars and optimize based on performance data; Build and maintain advanced customer segments; Troubleshoot data integrations between ESP, CDP, and ecommerce platforms; Monitor Email/SMS metrics (open rate, CTR, conversion, revenue); Present monthly communication plans and align with promotion/inventory strategies; Drive LTV growth through strategic analysis of customer lifecycle trends.
Seniority
Senior, hands-on IC
