Performance Marketing Lead
Core
Drive efficient customer acquisition and scale revenue for a women's health DTC brand across paid social, search, and email channels.
Role type
Performance Marketing Lead
Builds
Customer acquisition campaigns and growth strategies for a women's health e-commerce brand
Domain
Health & Wellness / Direct-to-Consumer E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social media management, Search engine marketing (SEM), Email/SMS marketing, Data analysis, Budget optimization, Cross-functional collaboration
Preferred skills
Healthcare advertising experience, Automation tool proficiency, Startup environment experience
Technologies
Meta, Google, TikTok, Pinterest, Snapchat, GA4, Shopify, Claude
Responsibilities
Develop performance marketing strategy to achieve CAC and scale targets, Build and optimize campaigns across Meta, Google, TikTok, Pinterest, and Snapchat, Test campaign structures and creatives to improve performance, Use analytics tools to track KPIs and present insights to stakeholders, Partner with creative and e-commerce teams to improve AOV/LTV and CVR, Manage multiple channels and adapt to platform changes
Seniority
Mid-level, hands-on operator