Media Buyer, Emerging Channels - Growth Marketing
Core
Launch, test, and establish digital marketing strategy across new growth channels (AI search, X, CTV, out-of-home) to drive measurable growth for AppLovin Ads Manager.
Role type
Senior media buyer (emerging channels)
Builds
Paid acquisition campaigns and creative strategies for new growth channels
Domain
Digital advertising, ad-tech, growth marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media buying execution, bidding strategy optimization, audience targeting, budget pacing, creative strategy, test-and-learn methodology, data analysis, SQL, BI tools
Preferred skills
Landing page testing, conversion rate optimization, B2B/marketplace acquisition, ad-tech/DSP background, ad creative concepting
Technologies
Claude, SQL, Posthog, Superset, Looker
Responsibilities
Design and run structured paid marketing tests on new channels; optimize campaign performance via bidding, targeting, and budget adjustments; manage channels against internal KPIs; own creative strategy including ideation and briefings
Seniority
Senior, hands-on IC
