Media Buyer, Emerging Channels - Growth Marketing
Core
Launch, test, and optimize paid media campaigns across emerging growth channels (AI search, X, CTV, OOH) to drive measurable user acquisition and business growth.
Role type
Senior IC media buyer (emerging channels)
Builds
Paid acquisition campaigns for AppLovin Ads Manager's self-serve advertiser base
Domain
Digital advertising, growth marketing, ad-tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media buying execution, bidding strategy optimization, audience targeting, budget pacing, creative strategy, test-and-learn methodology, data analysis, SQL, BI tools
Preferred skills
Landing page testing, conversion rate optimization, B2B/marketplace acquisition, ad-tech/DSP background, ad creative concepting
Technologies
Claude, SQL, Posthog, Superset, Looker
Responsibilities
Design and run structured paid marketing tests on new growth channels; Support technical operations for channel conversion mapping and tracking; Manage channels against internal goals and KPIs; Own creative strategy across channels including ideation and briefs
Seniority
Senior, hands-on IC