Marketing Senior Manager (Carbonated Soft Drinks)
Core
Leading the design and execution of key Carbonated Soft Drinks marketing plans across Turkey Business Unit and supporting brand strategy development.
Role type
Senior Marketing Manager (Carbonated Soft Drinks)
Builds
Brand activation plans, media and campaign toolkits, and brand playbooks for the CSD portfolio.
Domain
FMCG / Beverages / Turkey
Deliverable
product features
Required skills
Brand strategy, Integrated marketing communications, Digital marketing, PR, Consumer activation, Project management, Stakeholder management, Agency management, Budget management, Artwork compliance
Preferred skills
Innovation, Commercialization, Translating consumer insights into growth-driving strategies
Technologies
None stated
Responsibilities
Set global agenda for Turkey BU and align no sugar priorities; Ensure delivery of key brand programs fit for TR Strategic Plan; Influence, deploy and adapt global-led programs; Drive effectiveness of brand activation plans; Manage implementation of brand playbooks and monitor compliance; Partner on developing winning activation plans; Approve local cola brand activation and marketing promotions; Own and manage Category A&M budget; Present marketing plans in internal forums; Work with agency partners to adapt, create and deploy initiatives.
Seniority
Senior, hands-on IC