Senior Acquisition Marketing Manager (Fixed-Term)
Core
Scaling customer growth through paid social and programmatic channels for a fitness and wellness platform.
Role type
Senior Acquisition Marketing Manager (Fixed-Term)
Builds
Customer acquisition campaigns on TikTok, Snapchat, and programmatic DSPs
Domain
Fitness, wellness, and lifestyle technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social strategy (Meta, TikTok, Snapchat), programmatic campaign management (DSPs, display, video), AI-powered campaign automation, budget management and pacing, full-funnel optimization, A/B testing and incrementality studies, analytical modeling and attribution
Preferred skills
Experience with custom bidding workflows, creative optimization, automation of campaign management
Technologies
TikTok, Snapchat, Meta, programmatic DSPs, AI-powered tools
Responsibilities
Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels; manage significant media budgets and reallocate spend to maximize ROI; develop full-funnel campaign approaches including targeting, bidding, and creative strategy; lead a rigorous testing roadmap including A/B tests and holdout experiments; implement automation and AI-driven solutions to scale campaign management; partner with creative teams to build high-performing assets; build and maintain measurement and analytics frameworks
Seniority
Senior, hands-on IC
