Performance Marketing Manager (f/m/d) Paid Social
Core
Own end-to-end performance of Paid Social channels (Meta, TikTok, LinkedIn) to drive scalable growth and optimize campaign results based on data.
Role type
Performance Marketing Manager (Paid Social)
Builds
Paid social campaigns and growth initiatives for a SaaS platform serving tradespeople and contractors
Domain
B2B SaaS / Construction Technology
Required skills
Paid Social channel expertise, campaign planning and optimization, data analysis, A/B testing, tracking and attribution setup, funnel metric analysis
Preferred skills
SaaS or B2B tech experience, additional paid channel experience, complex attribution modeling, international campaign scaling, AI tool application
Technologies
Meta, TikTok, LinkedIn, GA4, Google Tag Manager
Responsibilities
Plan, launch, and optimize campaigns based on KPIs (CPA, ROAS); analyze performance and derive actionable insights; run structured experiments and scale successful approaches; collaborate with Brand, Content, and RevOps; support tracking and reporting setups; identify new growth opportunities
Seniority
Mid-level, hands-on IC