Growth Marketing Manager - TV
Core
Execute TV acquisition strategy across Linear and Streaming TV, managing media buying, optimization, and analysis to drive user growth and efficiency.
Role type
Growth Marketing Manager (TV Media Buying)
Builds
TV media campaigns and acquisition channels for a fintech consumer app
Domain
Fintech / Digital Media Buying
Required skills
TV media buying, Linear TV, Streaming TV/CTV, media optimization, budget forecasting, data analysis, agency management, attribution modeling, creative testing, Excel
Preferred skills
Looker, Haus, media mix modeling, incrementality testing
Technologies
Linear TV, Streaming TV, CTV, Looker, Excel
Responsibilities
Own day-to-day media buying and pacing across Linear and Streaming TV; Optimize spend for efficiency and scale winning tactics; Manage budget forecasting and monitor ROAS; Analyze campaign performance to surface insights; Design and run structured experiments; Partner with creative to test and iterate ad assets; Manage agency and vendor partners; Collaborate on attribution and data quality; Report performance to leadership; Improve tracking systems and processes.
Seniority
Mid-Senior, hands-on IC