Sr. Analyst, Business Development
Core
Sr. Analyst driving business development and performance marketing for Consumer brands, partnering with stakeholders to optimize campaigns and scale usage of AppLovin's advertising platform.
Role type
Sr. Analyst, Business Development (Performance Marketing)
Builds
Client growth and campaign optimization for Consumer/eCommerce brands using AppLovin's Axon platform
Domain
Performance advertising, Consumer technology, eCommerce
Required skills
Performance marketing, Media buying, Digital strategy, KPI analysis, Attribution modeling, Customer behavior analytics, Shopify/DTC business models, Data analysis, Strategic planning
Preferred skills
Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, Full-funnel media buying, Conversion rate optimization, Incrementality testing, Lifecycle marketing, Mobile advertising landscape, Programming/scripting, Game theory
Technologies
Axon, Shopify, Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics
Responsibilities
Pitch and onboard new Consumer/eCommerce partners, Engage with CMOs and key decision-makers using a consultative sales approach, Analyze metrics to ensure partner success, Optimize campaigns by testing creative ad sets and adjusting toward performance targets, Represent AppLovin at industry events, Collaborate cross-functionally with Sales, Product, and Data Science teams
Seniority
Senior, hands-on IC
