VP, Integrated Marketing
Core
Build and run the always-on growth engine for a named-account program targeting top US P&C carriers, owning the relationship between marketing and sales.
Role type
VP, Integrated Marketing (Named-Account Growth)
Builds
A measurable, named-account growth machine for enterprise insurance carriers
Domain
Insurance Technology (InsurTech) / B2B Enterprise Sales
Required skills
Named-account strategy, ABM/PBM program execution, integrated marketing stack fluency, marketing-to-sales SLA management, team leadership, compliance in regulated industries
Preferred skills
Experience with enterprise or regulated buyers, technical marketing-ops/data partnership
Technologies
ABM/PBM platforms, paid media, digital channels, SEO/AEO, events management, attribution tools
Responsibilities
Run end-to-end growth engine (ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, web); Lock and scope named-account plays with Sales and founders; Define and run marketing-to-sales SLA cadence; Hire and lead a small senior team; Instrument motion with data dashboards; Drive category gravity via web and search presence; Ensure compliance with carrier anti-bribery norms
Seniority
VP, hands-on leadership
