Email & Lifecycle Marketing Manager
Core
Own end-to-end messaging, campaign strategy, and execution of email communications for prospects and customers across the entire buyer journey to drive pipeline generation and customer lifecycle progression.
Role type
Email & Lifecycle Marketing Manager
Builds
Email campaigns and lifecycle programs for legal professionals
Domain
Legal Technology (SaaS)
Required skills
Email lifecycle strategy, A/B testing, campaign analytics, project management, cross-functional collaboration
Preferred skills
ESP and marketing automation proficiency, HTML/CSS, email deliverability standards, web analytics
Responsibilities
Drive top-of-funnel acquisition and retention through strategic email communications; Design and execute continuous email testing roadmaps using A/B and multivariate experiments; Implement scalable email creation, proofreading, and QA workflows; Ensure email copy, layouts, and designs conform to brand standards; Monitor campaign metrics and deliver actionable insights; Partner with creative, product, and demand generation teams.
Seniority
Mid-Senior, hands-on IC
