Marketing Coordinator
Core
Plan, monitor, analyze, and optimize marketing campaigns across digital and traditional channels to generate high-quality leads through content creation, social media, SEO, and paid advertising.
Role type
Marketing Coordinator
Builds
Marketing campaigns, content, website updates, and lead generation assets
Domain
Digital marketing and traditional advertising
Deliverable
product features
Required skills
SEO/SEM, social media management, content creation, email marketing, lead generation, campaign analysis, copywriting, customer engagement
Preferred skills
Design tools (Canva, Adobe Photoshop, InDesign, Illustrator), marketing automation platforms, case study creation
Technologies
Google AdWords, Loomly, Active Campaign, Google Analytics
Responsibilities
Optimize website visibility and traffic using SEO strategies; manage Google AdWords and SEM campaigns; plan and schedule content for social media platforms; coordinate radio and TV advertising campaigns; develop and oversee email marketing campaigns; prepare reports on campaign performance and adjust strategies; collaborate with internal teams and external agencies to improve campaign results.
Seniority
Individual Contributor
