Performance Marketing Manager – Real Estate
Core
Building and scaling paid acquisition campaigns on Google Ads and Meta Ads to generate qualified real estate buyers for premium properties.
Role type
Performance Marketing Manager
Builds
Paid marketing funnel (Ad → Landing Page → Lead → Qualified Lead) for high-value residential and commercial properties
Domain
Real Estate (Premium/Luxury)
Deliverable
product features
Required skills
Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel/CAPI, CRM attribution, conversion tracking, remarketing, campaign optimization, budget management, ROI analysis
Preferred skills
Real estate experience, HNI/UHNI lead generation, luxury property campaigns
Technologies
Google Ads, Meta Ads, GA4, GTM, Meta Pixel, CAPI
Responsibilities
Plan, launch and optimize Google Ads and Meta Ads campaigns; Manage and optimize advertising budgets based on ROI and lead quality; Test audiences, keywords, creatives, offers and landing pages; Analyse CPL, qualified CPL, conversion rates and campaign ROI; Work closely with the sales team to understand lead quality and improve targeting; Set up and monitor conversion tracking; Build remarketing and retargeting campaigns; Prepare clear performance reports and actionable recommendations
Seniority
Mid-level, hands-on IC