Account Based Marketing Specialist,Adtech
Core
Develop and execute targeted Account-Based Marketing (ABM) programs for strategic enterprise accounts to drive pipeline and revenue growth.
Role type
Account-Based Marketing Specialist
Builds
Personalized ABM campaigns, messaging, and marketing assets for strategic accounts
Domain
AdTech / B2B Marketing
Required skills
ABM campaign planning and execution, B2B marketing strategy, Sales partnership, multi-channel campaign creation, campaign performance analysis, stakeholder management
Preferred skills
AdTech/MarTech/SaaS experience, marketing to advertisers/brands/publishers, commercial thinking, data-driven optimization
Technologies
LinkedIn, webinars, events, email, digital channels
Responsibilities
Develop one-to-one and one-to-few ABM campaigns; Partner with Sales to identify targets and align strategies; Create personalized campaigns across digital, email, and events; Collaborate with Product Marketing and Design teams; Monitor and optimize campaign performance for ROI
Seniority
Mid-level, hands-on IC