Manager, Product & Retail Marketing
Core
Own go-to-market strategy for software feature and hardware launches, and lead retail marketing programs across key accounts like Amazon and Target.
Role type
Manager, Product & Retail Marketing
Builds
Go-to-market plans, retail-ready assets, and launch execution for predictive parenting intelligence hardware and software.
Domain
Consumer technology, baby monitoring hardware, direct-to-consumer (DTC)
Deliverable
product features
Required skills
Go-to-market strategy, retail marketing, product messaging, cross-functional collaboration, data analysis, project management
Preferred skills
Direct experience with Amazon, Target, or similar retail partners, consumer tech/hardware background
Technologies
None explicitly listed
Responsibilities
Own go-to-market strategy and execution for software feature launches; Support hardware launch GTM from concept to shelf; Own retail marketing programs across key accounts; Translate product capabilities into compelling narratives; Monitor competitive landscape and customer feedback; Report on launch performance using data.