Customer Lifecycle & CRM Specialist
Core
Lead retention and lifecycle marketing strategies across a mix of growing brands, focusing on email and SMS campaigns to drive customer loyalty and lifetime value.
Role type
Senior Lifecycle Marketing Specialist (Email/SMS)
Builds
High-performing email and SMS campaigns, automated customer journeys, and personalized communication flows.
Domain
Digital Marketing / eCommerce
Deliverable
product features
Required skills
HubSpot, Klaviyo, email marketing strategy, SMS marketing, customer journey mapping, segmentation, personalization, performance analysis, A/B testing, eCommerce experience
Preferred skills
ActiveCampaign, data-driven strategy, client collaboration
Technologies
HubSpot, Klaviyo, ActiveCampaign
Responsibilities
Design and optimize end-to-end customer journeys tailored to segments; Manage and execute lifecycle campaigns via CRM platforms; Plan and deliver high-converting email and SMS campaigns; Create targeted communications for different lifecycle stages; Track, report, and optimize campaigns based on LTV and conversions; Continuously improve strategy with data-led experimentation.
Seniority
Mid-Senior, hands-on IC