E‑commerce Marketing Executive
Core
Plan, execute, and optimize paid digital campaigns across multiple channels to improve ROI and customer acquisition.
Role type
Performance Marketing Executive
Builds
Paid campaigns and customer acquisition funnels
Domain
E-commerce / Digital Marketing
Required skills
Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, A/B testing, audience targeting, keyword research, competitor analysis, budget optimization, conversion rate optimization
Preferred skills
SEO basics, landing page optimization, attribution tracking, retargeting strategies
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Tag Manager
Responsibilities
Execute paid campaigns on Google, Meta, LinkedIn, and YouTube; optimize budgets for CPC/CPL/ROAS; analyze performance data; conduct A/B testing; research keywords and competitors; collaborate on creatives; generate performance reports
Seniority
Mid-level, hands-on IC