TVAD Senior Specialist
Core
Launch and optimize TV, video, audio, and display campaigns to drive customer acquisition and revenue growth while maintaining efficiency.
Role type
Senior Specialist, TVAD (TV, Video, Audio, Display)
Builds
TV, video, audio, and display media campaigns
Domain
Digital Marketing / Media Buying
Deliverable
product features
Required skills
TV/video/audio/display campaign management, media analytics, GA4, SQL, A/B testing, statistical significance, client communication, budget pacing, inventory quality assessment
Preferred skills
Experience in finance or consulting with media analytics exposure, familiarity with Bliss Point signals, AI tool adoption
Technologies
GA4, Bliss Point, SQL
Responsibilities
Prepare client updates and QBR inputs, recommend budget and pacing adjustments, run small safe pilots, monitor daily/weekly performance, build recurring reports, advocate for measurement frameworks, manage work queue to reduce waste
Seniority
Senior, hands-on IC
